Importance of online exposures to pro-tobacco messaging

Menée à l'aide de données d'enquêtes réalisées sur la période 2010-2018 auprès de 710 191 personnes, cette étude internationale analyse l'exposition des adolescents aux publicités pro-tabac et anti-tabac et son évolution

Résumé en anglais

The Article by Chuanwei Ma and colleagues, published in The Lancet Global Health, on the trends in exposure to pro-tobacco and anti-tobacco advertisements in young adolescents aged 12–16 years found that, globally, a high proportion of young people recalled past 30-day exposure to pro-tobacco messaging.1 Encouragingly, the authors also reported that exposure to pro-tobacco messaging among young people has dropped in 111 (92·5%) of countries from 1999 to 2018. The authors noted that the data source used in this article, the Global Youth Tobacco Survey, only queries pro-tobacco messaging exposures from television, videos, or movies and at points of sale (such as stores, shops, kiosks, supermarkets, markets, restaurants, shops, and convenient stores). As these items do not assess exposure to pro-tobacco messaging online, it is possible that the reported declines in pro-tobacco messaging exposures instead reflect the fact that tobacco companies have pivoted to advertising through online media.